Design PHILOSOPHY

...it's amazing to realize that we've come a long way from the era of the animal-skin clad Early Man to a society that observe the ceremony of wearing different types of dresses on different occasions...

...the basic purpose that clothings serve is to protect us against bad weathers and this is very true of the man of the bygone era... however, today we wear clothes not only to meet the body's wants and needs but to feel good, to make ourself beautiful, to show an attitude and to establish an identity...it has a more complex function that we realize...

... the very idea of a design is important because, it should have the ability to create a harmony between the wearer and the dress, it is necessary to establish a certain rhythm, a harmonic rhythm which the wearer can relate to, it is important to realize that every person is unique in his/her own way...

... design therefore should have the creative strength to fulfill such needs and wants of the five senses of the body...everyone has a different taste and preference which shows in their choice of the kind of clothes they wear, but it is worth realizing that their taste is also conditioned by the environment or society that he or she live in, therefore the concept of the universal design is a myth...

...so the design is all about the different kind of life that the people live...